ROI 428% for a website to monetize traffic to mobile applications
About the project
About client
A network of project sites for reviewing mobile games, applications that receive traffic from sources for further monetization. Client - hidden according to the NDA agreement.
Location
USA, Canada, OAU, Australia, New Zealand and all EU countries.
Services Provided
Setting up Google Analytics. Setting up Google Tag Manager Launch of advertising in Google Ads (Search, Display banners) Running Ads in Bing Ads (Search Engines)
Objective-KPI
Achieve without loss in the first month Reach ROI + 200% in 3 months
Time
March 2020 - June 2020
What have we done?
Connected and configured Google Analytics, Google Tag Manager
Compiled a portrait of the target audience
Conducted an analysis of competitors
Collected keywords for each landing page
Wrote ad copy for ads
Created banner ads
Launched and configured advertising campaigns in Google Ads
Optimized results in 3 months
RESULTS
Expenditure
100к+$
Income:
532к+$
CTR:
4,4%
ROI:
428%
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