digital
agency
TEHNOHATA
MOBILE APPS
MOBILE APPS
TEHNOHATA
TEHNOHATA
TEHNOHATA
TEHNOHATA
TEHNOHATA
TEHNOHATA
TEHNOHATA
TEHNOHATA
ROAS 831% for an online store
on household appliances
ROAS 831%
for an online store
on household appliances
About the project
Client
Large online store of official household appliances - Tehnohata.
Location
Ukraine
Services Provided
Setting up Google Analytics.
Setting up Google Tag Manager
Configuring Advanced Ecommerce
Setting up a Google Ads remarketing tag
Pixel setup and Facebook Ads dynamic remarketing
Create a merchandise feed for Google and Facebook Ads
Launch of advertising in Google Ads (Search, Dynamic, Shopping, Display campaigns, Remarketing)
Launching Facebook Ads (Catalog Advertising, Promotions, Remarketing)
Task-KPI
Achieve a return on investment of 300% or more of your advertising investment
Time
March 2021 - August 2021 (We continue cooperation)
What have we done?
  • Connected and configured analytics from different advertising systems
  • Compiled a portrait of the target audience
  • Conducted an analysis of competitors for top brands
  • Made a touch map with customers and developed a funnel
  • Collected keywords for each product category or brand name
  • We wrote personalized ad copy for your ads
  • Developed advertising banners
  • Optimized product feed in Google Merchant Center
  • Launched and configured advertising campaigns in Google Ads
  • Launched and configured Facebook Ads campaigns
  • Optimized results for 2 years
RESULTS
Google Ads
0,083$
Transactions:
464
CR:
1,16%
ROAS:
831%
CPC
Facebook Ads
0,06$
Purchases:
134
CTR:
4,40%
Purchase price:
5,93$
CPC:
LET'S DISCUSS
YOUR PROJECT
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